alfanar Projects Signs SAR 20 Billion Strategic Contracts to Drive Energy Sector Transformation in Saudi Arabia
alfanar Projects Signs SAR 20 Billion
Strategic Contracts to Drive Energy Sector
Transformation in Saudi Arabia
Jan 19, 2026.
Press Release

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Designed by Gensler, a global architecture and planning firm, the project draws inspiration from Jazan’s distinctive natural beauty. It combines elements of the Red Sea coastline, the region’s rugged mountain ranges, and the fragrant jasmine flowers for which the area is known.

Amer Al Ajmi, EVP of alfanar Projects, said: “We are honored to collaborate with SEVEN to develop this landmark entertainment destination in Jazan. Our shared commitment to excellence and innovation will ensure the project meets the highest quality standards and contributes meaningfully to the Kingdom’s growing entertainment sector. This project is an exciting opportunity for alfanar to play a key role in bringing world-class experiences to the Jazan community and beyond.”

Visitors to SEVEN’s destination in Jazan will be treated to various experiences designed to cater to all ages and preferences. The venue will feature various attractions, including an indoor golf course, perfect for beginners and avid golfers. Families will also enjoy an entertainment district packed with world-class thrill rides, offering excitement and fun for everyone.
The state-of-the-art cinema complex will boast multiple theatres, providing audiences with a premium movie-going experience. Challenge enthusiasts can test their skills on the Hot Wheels-inspired electric karting track, which will bring an adrenaline-filled racing experience to life.

Additionally, the venue will host an indoor adventure center by Discovery Adventures, fostering creativity and learning through hands-on activities that promise hours of imaginative play for younger visitors. Complementing the entertainment offerings, visitors can enjoy a variety of local and international dining options, with carefully curated cafes, restaurants, and retail outlets rounding out the experience.

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations in 14 cities around the Kingdom, which will provide unique and
innovative world-class entertainment and global partnerships from within the sector.
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